Pat Cooper is a top-performing Marketing Strategist with a strong reputation on Upwork and a proven track record across paid media, analytics, and growth strategy. While his results spoke for themselves, his previous website didn’t reflect the level of expertise or quality he delivered to clients.
The goal of this project was a full digital rebrand and website redesign that aligned Pat’s online presence with the caliber of his work. The new site is modern, confident, and results-focused — positioning him as a premium marketing partner rather than just another freelancer.
Referral Experience
To support Pat’s referral-driven growth, we designed a dedicated referral page built around social proof and momentum. Client testimonials are presented using a typewriter-style animation, allowing reviews to appear as if they’re being written in real time. This creates a more human, authentic experience while keeping the page visually engaging.
The page is intentionally simple, focusing on clarity, incentive, and trust — making it easy for visitors to understand the value of referring Pat and take action quickly.
Case Study Presentation
For Pat’s client work, we introduced bold case study hero sections that lead with outcomes. Performance metrics are placed front and center, allowing visitors to immediately understand results before diving deeper.
Each case study is designed to feel confident and credible, using strong typography, restrained color, and clear hierarchy to let the data speak first. The result is a portfolio that communicates impact at a glance.
Outcome
The final website delivers a cohesive brand, a clearer narrative around Pat’s expertise, and a more compelling way to showcase results. The redesign elevates his positioning, supports higher-quality inbound leads, and provides a flexible foundation for future growth.